Profound Alternatives in 2026: Eleven Tools, Sorted by Who They Are Actually For

TL;DR: Profound is excellent and priced for enterprise. Its cheapest plan is $99 a month for ChatGPT only, the useful plan is $399, and the nine-engine tier is a custom quote.^[1] If that is not your budget, the alternatives split into four groups: SEO suites that added an AI toolkit (Semrush, Ahrefs, Similarweb), self-serve trackers (Peec, Otterly, Rankscale, Scrunch, AthenaHQ), commerce-native platforms (Azoma, Goodie), and India-first tools like GetSeenInAI at ₹3,999 a month. Here is what each one costs and who should pick it.

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Why people look for an alternative

Three reasons come up in every conversation we have. The price: $399 a month buys Profound's Growth plan with three engines and 100 prompts, and the enterprise tier that unlocks the rest is quote-only.^[1] The sales motion: enterprise onboarding is built for a procurement team, not a founder with a card. And the fit: a nine-engine dashboard is overkill when your buyers are mostly asking ChatGPT.

None of that makes Profound a bad tool. It makes it the wrong tool for a specific kind of buyer, and that buyer has options now.

The quick table

Prices are the vendor's published figures or, where marked, third-party reviews from 2026. Every one of these moves, so treat the table as a map and confirm on the vendor page before you buy.

Tool	Entry price	Engines	Built for
Profound	$99/mo (ChatGPT only), $399/mo Growth[1]	3 on Growth, up to 9 on Enterprise	Enterprise brands and agencies
Semrush AI Visibility Toolkit	$99/mo per domain, billed annually[2]	ChatGPT, Google AI, Gemini, Perplexity	Teams already inside Semrush
Ahrefs Brand Radar	$199/mo per AI index, or $699/mo for all, plus an Ahrefs plan from $129/mo (reported)[3]	6	Teams already inside Ahrefs
Similarweb AI Search Intelligence	$99 standalone, $399 with the full suites[4]	ChatGPT, Perplexity, Gemini, AI Mode	Teams that want AI traffic, not just mentions
Peec AI	About €85/mo Starter, €205 Pro, €425 Advanced (reported)[5]	3 per tier, add-ons per engine	Marketing teams and agencies, Europe-first
Otterly	$29/mo Lite (15 prompts), $189, $489 (reported)[6]	4 on Lite, Gemini and AI Mode as add-ons	Solo marketers who want the cheapest tracker
AthenaHQ	$295/mo self-serve, credit-based (reported)[7]	8	Growth teams that want a copilot with the data
Scrunch AI	$300/mo Starter, $500 Growth (reported)[8]	7	Mid-market, now part of Sitecore
Rankscale	$20 to $780/mo, credit-based (reported)[9]	17+	Tinkerers who want the widest engine list
Azoma	Custom, enterprise only[10]	ChatGPT, Perplexity, Gemini, Rufus, Sparky	Large consumer brands on marketplaces
Goodie AI	$399/mo Explorer (reported)[11]	3 on Explorer, Rufus on Pro	Amazon-first brands
GetSeenInAI	Free check, ₹3,999/mo Pro	ChatGPT, Gemini and Claude	Founders and marketers in India

Group one: the SEO suites that added an AI toolkit

Semrush AI Visibility Toolkit. $99 a month per domain billed annually, 25 custom prompts with daily rankings, mentions across ChatGPT, Google AI, Gemini and Perplexity, an AI-readiness site audit, and a seven-day trial.^[2] If your team already lives in Semrush, this is the path of least resistance. The prompt cap is the thing to watch: 25 prompts is one topic, not a category.

Ahrefs Brand Radar. Sold per AI index at $199 a month, or $699 for all of them, and it needs an Ahrefs subscription underneath, so reviewers put the realistic all-in figure around $828 a month.^[3] The draw is the prompt database Ahrefs built from search demand and six engines including Google AI Mode. The catch is that price.

Similarweb AI Search Intelligence. Similarweb's page lists a standalone tier at $99 covering AI Traffic, AI Brand Visibility and Website Rankings, and a $399 tier that adds its competitive intelligence, SEO and AEO suites.^[4] The differentiator is traffic: it tries to connect AI mentions to actual visits, which none of the pure trackers do. The page does not say whether $99 is monthly or annual, so ask.

Group two: the self-serve trackers

Peec AI. Reported at about €85, €205 and €425 a month for Starter, Pro and Advanced, each tracking three engines with extra engines as €20 to €30 add-ons, plus an enterprise tier and a seven-day trial.^[5] Strong citation intelligence, many languages, regional share of voice, and in mid-2026 it added SKU-level shopping analytics. A good default for a European marketing team.

Otterly. The cheapest credible tracker: reviewers list Lite at $29 a month for 15 prompts across four engines, Standard at $189 for 100 prompts with API access, and Premium at $489.^[6] Gemini and Google AI Mode cost extra. If you only need to know whether you show up, Otterly answers that for the price of a pizza.

AthenaHQ. Self-serve at $295 a month ($245 billed annually) on a credit model, eight engines, an "Action Center" and a chat copilot over your data, with enterprise from around $2,000.^[7] The credit model rewards focused prompt sets and punishes sprawling ones.

Scrunch AI. Starter at $300 a month ($250 annually) and Growth at $500, seven engines on self-serve, and Sitecore bought the company in June 2026, so expect it to lean into the Sitecore stack.^[8]

Rankscale. Four tiers from $20 to $780 a month on a credit pool, with engines billed at different credit rates and 17-plus engines in total.^[9] It is the widest engine list on the market and the hardest bill to predict.

Group three: commerce-native

Azoma. Enterprise agentic-commerce optimization used by Mars, Unilever, L'Oréal and others, covering ChatGPT, Perplexity, Gemini, Amazon Rufus and Walmart's Sparky, with custom pricing and a pilot-led sales motion.^[10] If you sell through Amazon at scale, this is the specialist. There is no self-serve tier.

Goodie AI. Reported at $399 a month for Explorer with 100 prompts and three engines, with Rufus tracking on the quote-only Pro plan.^[11] Built by the team behind an agency, so the recommendations lean toward content programs.

Group four: India-first

GetSeenInAI. A free check runs 12 real ChatGPT questions for your category with no card. The workspace at ₹3,999 a month (about $45 to $50) measures your brand daily, tracks up to 40 of your own prompts with a mention history per prompt, shows share of voice and who wins each question, clusters sentiment from verbatim excerpts, asks the same questions as a buyer in an Indian city, and turns lost questions into a checklist with drafted pages that push to WordPress as drafts. Three engines: ChatGPT, Gemini and Claude. No teams, no SSO, no API yet. The methodology is public. We are biased, obviously, so we put our gaps in the head-to-head with Profound.

Picking

• You are in an enterprise and coverage is the mandate: Profound, or Azoma if marketplaces are the business.
• You already pay Semrush or Ahrefs: try their toolkit first, then decide whether the prompt caps hurt.
• You want the cheapest signal: Otterly.
• You are a European marketing team: Peec.
• You run an Indian brand and want the score, the exact prompts and the fix plan for the price of a lunch a week: GetSeenInAI.

Whatever you pick, measure before you buy. Every tool on this list, including ours, offers a free check or a trial, and a week of real answers tells you more than any comparison table.

Sources

1. Profound, pricing page, tryprofound.com/pricing, read August 2026.
2. Semrush, "AI Visibility Toolkit Pricing", semrush.com/pricing/ai, read August 2026.
3. AEO Labs, "Ahrefs Brand Radar Review (2026)", aeolabs.ai/blog/ahrefs-brand-radar-review, and Layer3 Labs, layer3labs.io/guides/ahrefs-brand-radar-review, read August 2026. Ahrefs does not publish a single all-in figure.
4. Similarweb, "AI Search Intelligence", aisearch.similarweb.com, read August 2026.
5. SE Ranking, "Peec AI review 2026", visible.seranking.com/blog/peec-ai-review, and Geoptie, geoptie.com/blog/peec-ai-review, read August 2026.
6. Trakkr, "Otterly AI Pricing 2026", trakkr.ai/reviews/otterly-review/pricing, read August 2026.
7. Trakkr, "AthenaHQ Pricing in 2026", trakkr.ai/reviews/athenahq-review/pricing, read August 2026.
8. Trakkr, "Scrunch AI Pricing", trakkr.ai/reviews/scrunch-review/pricing, and Geoptie, geoptie.com/blog/scrunch-ai-review, read August 2026.
9. OMR Reviews, "Rankscale.ai pricing 2026", omr.com/en/reviews/product/rankscale-ai/pricing, read August 2026.
10. Azoma, azoma.ai and the June 2026 "5 C's of Agentic Commerce" announcement on BusinessWire, read August 2026.
11. EchoWi, "Goodie AI Review 2026", echowi.ai/blog/goodie-review, read August 2026.